The
Sundown Festival is an annual event that celebrates Asian music and culture,
with the aims of not only showing the best and most vibrant of Asian
entertainment but also to unite and bridge the cultural diversity of Asia. Each
year a new Asian country will be added to the list of performers, creating a
snowball effect to the festival in order to generate hype, anticipation and
captivate audience.
The
Festival will feature some of the most popular and up-and-coming musicians, on
top of their cultural exports (such as food and other consumables) through
fringe activities and stalls set up at the event grounds on the Festival day
itself.
Sundown
Festival started in 2009 with the theme Seoul’dOut!, when it focused on Korean
music and culture and single-handedly caused an explosion of interest all
things Korean (also known as the Hallyu wave) in Singapore.
In
2010, Japan was added to the performance line-up, giving rise to the popularity
of J-rock and visual kei youth pop culture. Taiwan was added to the mix in
2011, prompting new Asian entertainers and industry players to make Singapore
as its maiden stop of fame.
Today,
Sundown Festival continues to play the role as the purveyor of all things
Asian, turning the world’s spotlight to this part of the world and in its
course hopes to unite culturally diversified Asia through music. The ultimate
goal is to culminate all efforts to give rise to Sundown Festival World Tour of
all 11 Asian countries, beginning in home soil Singapore.
With
Sundown Festival 2012 pulling all the stops to bring in leading acts from
China, Japan, Korea, Hong Kong and Taiwan, the F1 Pit Building at Marina
Promenade is proving to be the place to be, rain or shine, on 1st December.
Sundown
Festival 2012 features buzzed-about newcomers and some of the region's hottest
solo and group acts including Jeno Liu Li Yang from China; Raymond Lam from
Hong Kong; BTOB from Korea; Anthony Neely from Taiwan and Alice Nine from
Japan.
2012
marks the fourth anniversary for the homegrown Festival, which has emerged to
become the definitive all-Asian music and cultural experience of the year.
Sundown Festival 2012 is executive produced by Red Spade Entertainment, and is
supported by the Singapore Tourism Board (STB) and presenting co-sponsor SingTel,
Asia’s leading communications group, for the second consecutive year. Global
wireless innovation leader, BlackBerry, is this year’s newest sponsor to come
onboard.
Asian
Music for a Greater Asia
"It
was necessary to continue this tradition every year; it is our promise to our
fans and supporters. Anyone who is interested in Asian music and proud of the
immense talents the region has to offer should take a look at what is going to
go down at Sundown Festival this 1st December," said Samantha Chan, Director,
Red Spade Entertainment.
"Sundown
Festival has a legacy of highlighting the diversity of the Asian music culture.
At the same time, with fans from all walks of life and nationalities banding
together to show support for their favourite Asian acts, it illustrates the
boundless power music has to unite people and unify differences," said
Ellena Liu, Associate Director, Segment Marketing & Communications,
Consumer Marketing, SingTel.
Artistes’
line-up overview
This
year’s Festival is being headlined by visual kei group Alice Nine, whose most
recent releases included self-titled album “9” and compilation of music videos
entitled ‘Alice in Pictures III’. Riding on the recent surge in popularity and
demand for their brand of glam-metal rock and “visual style” of music outside
of Japan, Alice Nine’s highly-anticipated appearance at Sundown Festival 2012
promises to be an evening of head-bopping entertainment.
Fans
of Korean pop won’t want to miss Born to Beat, or BTOB, a seven-man group
recently unveiled by Cube Entertainment (the same artiste management that
produces talents the likes of 4Minute and G.Na). This Korean band is already
reining in fans for its fancy footwork and masked mystique.
To
complement this amazing line-up of musical entertainment, Sundown Festival will
also welcome the Singapore debut of Jeno Liu Liyang, a Guangzhou native whose
first shot to fame came when she won Super Girls, a popular singing contest in
China, in 2006.
With
Liu’s soulful vocal, the charm of TVB series singer-actor, Raymond Lam and
charismatic Taiwan Mandopop prince Anthony Neely all coming together on one
stage, Sundown Festival is set to be a massive hit with those seeking quality
Asian music and entertainment.
“Made in Singapore, Entertaining The World”
“We
are pleased to support local entertainment players such as Red Spade in the
development of a strong pipeline of differentiated home-grown entertainment
content. As the only annual music festival in South East Asia to unite Asian
music and culture, we are confident that the Sundown Festival will contribute
to our delivery of unique and original tourism experiences for both
Singaporeans and international visitors, and set Singapore apart as a global
city with an energetic and innovative entertainment scene,” added Lynette Pang,
Executive Director for F1 & Sports and Arts & Entertainment, Singapore
Tourism Board.
“The amazing line-up of performances is yet
further confirmation that Sundown Festival is ranked in the league of some of
the region’s leading entertainers and event organizers. Put together by Asians
for Asians, the Festival is giving consumers an understanding of the creative
potential and musical possibilities as well as the impetus to purvey great
Asian music worldwide,” said Keith Loke, Manager, Segment Marketing &
Communications for Consumer Marketing, SingTel.
“Music
is something many of our customers are passionate about and as presenting
sponsor of Sundown Festival 2012, SingTel is leading the way in showing how
music inspires and amalgamates people in unprecedented ways.”
"Welcoming
SingTel and BlackBerry as presenting co-sponsors further proves this year will
be the best festival we've seen yet," added Kelvin Goh, Director, Red
Spade Entertainment.
For
more information about the line-up, visit www.sundownfestival.sg
